Business Schools in New York
With over 170 schools to choose from, business students in New York will have no problem finding a program that’s right for them. Study at all academic levels is available, and there is a huge variety of specializations.
Marketing Degree Programs in New York
State of New York’s Marketing Industry
All hail the Big Apple! New York City is the undisputed center of New York’s marketing industry – and every other business you can think of. The financial crisis and Hurricane Sandy didn’t do the city any favors, but NYC still wields an outstanding amount of economic might.
How big? Well, in 2011 the city had the highest gross metropolitan product in the country ($1,287.7 billion) and was 14th in the world’s GDP/GMPs – right below Spain and Australia, according to the Wall Street Journal. There are thousands of advertising, PR and related businesses in the city and over a million in the state itself. Of New York’s 50 Fortune 500 companies in 2012, only eight were located outside of NYC.
Two of those Fortune 500s were marketing juggernauts: Omnicom and Interpublic. Not only does the city boast twelve of the nation’s 15 biggest marketing giants, 49 advertising and marketing firms made it onto Inc.’s Top 5000 list of America’s fastest-growing private companies in 2012. Six of them recorded three-year-growth revenues in excess of 1,000%.
Advice from an Experienced Marketing Professional
Below we interview Mr. Donald G. Purdy, Founding Member of New York State Capital Region Chapter of the American Marketing Association. In this interview, Mr. Purdy discusses the various career paths in marketing, the characteristics of a great marketer, and three key areas which have caused marketing to evolve.
Job Prospects for New York Marketing Graduates
Job prospects for New York marketing graduates look respectable but not outstanding. From 2010-2020, New York’s Department of Labor is projecting positive growth for market research analysts (32%), PR specialists (17%), marketing managers (10%) and PR managers (11.1%). These are a trifle below national averages for the same time period.
Thanks to the high cost of living and the lure of the urban lifestyle, New York marketers are extremely well rewarded, well educated and competitive. In 2011, New York was the top-paying state for marketing managers (with an annual mean wage of $163,480), according to the U.S. Bureau of Labor Statistics.
If you’re feeling overwhelmed by the smorgasbord of marketing openings being advertised, you could try narrowing your parameters. Twelve advertising and PR firms appeared on Crain’s New York Business list of “Best Places to Work 2012.” Peppercomm snagged the #1 spot.
New York Schools for Marketing
There are 39 accredited marketing schools in New York, in addition to some of the best business schools in the country. Columbia is tops, but here are two other high-flying programs to compare:
1. New York University (NYU) (http://www.stern.nyu.edu)
NYU’s Stern School of Business offers a Bachelor of Science with a major in marketing; an MBA with up to three specializations from a list including luxury marketing, product management, entertainment, media and technology; and a doctorate in marketing.
Stern has a stellar reputation. In 2013, U.S. News & World Report ranked its undergraduate marketing program #5 in the country and #11 in “Best Business Schools.” In 2012, Bloomberg BusinessWeek placed its full-time MBA program at #16.
2. Cornell University (http://www.johnson.cornell.edu/)
Undergraduates at Cornell’s Dyson School of Applied Economics and Management major in applied economics and management, but they can also specialize in marketing. Graduates at the Johnson School of Management work on marketing-focused MBAs or doctorates.
Cornell is right up there with NYU. Its undergraduate business program was ranked #10 by U.S. News & World Report in 2013, and Johnson was ranked #16 in “Best Business Schools.” Bloomberg BusinessWeek pegged its full-time MBA program at #7.
Professional Marketing Organizations in New York
Hold onto your hats, folks. New York has hundreds of marketing organizations, chapters, clubs and informal Friday-night get-togethers. The city is usually the place to be, but marketers in Long Island and upstate also hold regular networking events.
- Ad Club of Buffalo (http://www.advertisingclubofbuffalo.com/): Buffalo chapter of the American Advertising Federation
- Ad Club of New York (http://www.theadvertisingclub.org/): New York chapter of the American Advertising Federation
- AMA New York Capital Region (http://www.nymarketing.org/): New York Capital Region chapter of the American Marketing Association
- AMA Rochester (http://www.ama-rochester.org): Rochester chapter of the American Marketing Association
- AWNY (http://www.awny.org/): Advertising Women of New York
- BMA New York City (http://www.marketing.org/i4a/pages/index.cfm?pageID=5240): New York City chapter of the Business Marketing Association
- DMA Chapters (http://www.directmarketingevents.com/dme/dmorgs.asp): List of three New York chapters of the Direct Marketing Association
- NYAMA (http://nyama.org/): New York chapter of the American Marketing Association
- SMPS Chapters (http://www.smps.org/chapters/): List of three New York chapters of the Society for Marketing Professional Services
Business Degree Programs in New York
Once home to the great industrialists J.P. Morgan and John Rockefeller, New York remains the nation’s center of business and industry, and is one of the great economic capitals of the world.
Beyond New York City and Wall Street, the state as a whole provides a home base for more Fortune 500 companies than any other state in the nation, with corporate headquarters and major operations for 50 of the world’s most profitable companies located here. Between long-established multinationals and fresh innovative startups, New York’s gross state product was the third largest in the nation in 2014 at $1.35 trillion.
Whether suiting up for an afternoon board meeting or dressing down for a brainstorming session in Central Park, as a graduate of one of New York’s esteemed business schools you’ll find your niche in business administration, marketing, human resource management, accounting or finance as part of the nation’s most rich and innovative business community.
New York’s Contribution to Manufacturing and International Trade
The complex world of international trade and commerce can be daunting even for experienced business owners. Graduates of New York’s top business schools often take the skills they hone in specialized MBA programs that focus on international business to develop new opportunities in emerging markets and navigate the complex process of exporting goods and services to foreign nations.
As a shipping magnate situated at the head of the Erie Canal and the Hudson River, goods from all over the northeastern United States pass through the port of New York City and Buffalo destined for foreign markets around the world. New York’s manufacturing sector is still strong, with a diverse array of manufacturing operations producing the consumer products and industrial goods that keep the area’s shipping ports busy – Apparel, food products, machinery, chemicals computers, electronics and transportation equipment.
New York’s product manufacturers in these industries are responsible for 5.5 percent of total exports out of the U.S. with a total of $85 billion worth of exports in 2014 alone.
In New York, Even Small Businesses are a Big Deal
With an 80.7 percent survival rate for businesses opened in 2014, the highest in the nation, small New York-based businesses are some of the strongest and most financially viable in the U.S. according to the Small Business Administration (SBA).
The largest industries for small businesses in New York according to the SBA are:
- Professional, Scientific and Technical Services – 299,706 employed
- Other Services (except public admin.) – 277,111
- Health Care and Social Assistance – 217,111
- Retail Trade – 175,553
- Construction – 174,761
The business world can be competitive and cutthroat, and small businesses working without the help of skilled and highly educated business school graduates at their helm might find themselves lagging behind. The expertise that comes with a bachelor’s degree in business administration (BBA) or specialized MBA can help prepare new entrepreneurs with a knowledge of proper accounting techniques and marketing strategies that would allow them to aggressively lead their enterprises towards sustainable growth.
The Johnson Graduate School of Management at Cornell University ranks in the top 20 business schools in the nation, according to U.S. News & World Report. Earning your Master of Business Administration (MBA) here means becoming part of an intense collaborative community and building a lasting network of connections. You have two options for pursuing a traditional MBA: a two-year program and an intensive one-year option for students who already have an advanced degree and who have strong quantitative skills. For experienced managers on a leadership track, the school also offers two executive MBA programs. One is offered at the IBM Executive Conference Center in Palisades, New York on Saturdays and Sunday mornings, with four residencies on the Cornell campus; the other is a distance learning option offered in collaboration with Queen’s University in Kingston, Ontario. This Cornell-Queen’s Executive MBA Program involves multipoint videoconferencing in boardroom sites in selected cities in the United States and Canada and requires three residencies on the Cornell and Queen’s University campuses.
The Leonard N. Stern School of Business at New York University (NYU) is perennially rated in the top 15 business schools in the United States. Located in one of the world’s great commercial centers, it offers excellent access to leaders in business and finance. Depth is one of the key benefits of this MBA program, which gives students the option of choosing from two dozen specializations. While many top business schools offer specializations in marketing, NYU goes further to offer digital marketing and luxury marketing; the school offers not only a specialization in finance, but also in corporate finance, business analytics, financial instruments and markets, financial systems and analytics, banking and quantitative finance. In addition to this nearly unparalleled number of specializations, you also have a number of dual degree options that combine an MBA with a Doctor of Medicine, a Juris Doctor, a Master of Fine Arts, a Master of Science in mathematics or biology, a Master of Public Administration or a Master of Arts in French studies or politics. You can also pursue an MBA offered in conjunction with the HEC School of Management in France.
The Columbia University School of Business offers two MBA options. The full-time MBA is a top-ranked, intensive, on-campus program for emerging leaders. The executive MBA option follows the same curriculum as the full-time program, but it is offered on a more flexible schedule for working professionals. In both cases, you’ll benefit from Columbia’s signature Master Classes, project-based electives that challenge you with real-world contemporary business problems. These classes integrate input from the professional community with classroom learning to give students relevant experience in the fields of consulting, real estate or entrepreneurship. Students also draw from and become a part of the influential network of Columbia alumni.
The Whitman School of Management at Syracuse offers top-notch on-campus and online MBA options. The on-campus program is a rigorous, two-year, hands-on course of study with a global focus. The school’s distance learning option, called the iMBA, offers a flexible format for working students. Most of the course work is completed online, supported by several residencies that are offered on campus, as well as in cities across the United States and overseas. The iMBA can be a truly global experience, with opportunities to interact with students from around the world. Online students graduate with the same Association to Advance Collegiate Schools of Business (AACSB)-accredited degree as on-campus MBA candidates.
The College of Business at the State University of New York (SUNY) Stony Brook offers an affordable alternative for earning your MBA. The school takes advantage of its location near New York City and the headquarters of several Fortune 500 companies through interactive real-world learning experiences. The MBA program can be pursued as a full-time student or part time in the evenings and on weekends. You have a choice of concentrations in accounting, finance, general management, health care management, human resources, information systems management, innovation and marketing. You also have several dual degree options that combine an MBA with a Doctor of Medicine or a master’s degree in public health, public policy, computer science, mechanical engineering, biomedical engineering or art history and criticism.