Business Schools in Nebraska
Nebraska has around 30 schools with business programs at the undergraduate level for recent high school graduates and MBA programs for career changers and business professionals looking to advance in fields like HRM, logistics and SCM, accounting, finance and other high-demand areas.
Marketing Degree Programs in Nebraska
State of Nebraska’s Marketing Industry
Nebraska’s economy recovered relatively fast from the recession, recording steady gains after 2009 – an impressive feat – and avoided the housing excesses of other states. The job market took a hit, but is gradually recovering. All the indicators point to sunny skies.
A healthy mix of industries, including agriculture, telecommunications, nondurable manufacturing and transportation, keep marketers in the Cornhusker state busy. Five Fortune 500 companies have roots in Omaha, a city that topped Kiplinger’s list of “10 Great Cities to Raise Your Kids.
Fast-growing advertising agencies in 2012 included Beck Ag, Ervin & Smith and Firespring. Beck Ag, which caters to Nebraska’s agriculture sector, grew 84% from 2008-2011. Ervin & Smith added 15 jobs in the same time period.
Job Prospects for Nebraska Marketing Graduates
Happy days are here again. From 2008-2018, Nebraska’s Department of Labor has projected demand for marketing jobs in the state will keep rising. They’re predicting 31% growth in employment for market research analysts, 21% for PR specialists and 17% for marketing managers.
Some of this demand will come from big players like Berkshire Hathaway (Warren Buffett’s company), ConAgra Foods and Mutual of Omaha Insurance. But don’t discount the young guns – a fair number of Nebraska technology firms appeared in Inc.’s Top 5000 list of fastest-growing private companies in 2012.
If you do find a solid marketing job in Nebraska, you should live quite comfortably. Nebraska residents enjoy living costs 10.5% below the national average, according to the Kiplinger report on Omaha.
Nebraska Schools for Marketing
There are seven accredited marketing schools in Nebraska, three in Omaha alone. Here are two to compare:
1. University of Nebraska – Lincoln (UNL) (http://cba.unl.edu/academic-programs/departments/marketing/)
UNL students can work towards a Bachelor of Science in Business Administration with a major in marketing (including multiple concentration areas), a Master of Arts in business with a specialization in marketing, or a doctorate with a specialization in marketing.
UNL’s College of Business Administration doesn’t rank in U.S. News & World Report’s 2013 list of “Best Business Schools” (the university itself is ranked #101 nationally), but it is accredited by the Association to Advance Collegiate Schools of Business.
2. Creighton University (https://business.creighton.edu/)
Creighton offers a Bachelor of Science in Business Administration with a major in marketing, an MBA, or both. Founded on Jesuit principles, Creighton makes a point of being guided by the living tradition of the Catholic Church.
Creighton University was ranked #1 among Midwestern universities by U.S. News & World Report. Its College of Business is also accredited by the Association to Advance Collegiate Schools of Business.
Professional Marketing Organizations in Nebraska
The Silicon Prairie plays host to a number of active marketing organizations and clubs. If you’re new to the state, check out the networking events and education opportunities available through:
- AAF Lincoln (http://aaflincoln.org/): Lincoln Chapter of the American Advertising Federation
- AAF Omaha (http://aaflincoln.org/): Omaha Chapter of the American Advertising Federation
- AMA Lincoln (http://www.amalincoln.org/): Lincoln Chapter of the American Marketing Association
- AMA Omaha (https://www.amaomaha.org/): Omaha Chapter of the American Marketing Association
- SMPS Nebraska (http://smpsnebraska.org/index.php): Society for Marketing Professional Services in Nebraska
Business Degree Programs in Nebraska
Graduates of bachelor’s degree programs in business administration and specialized MBAs in finance, accounting, marketing, international business, and more are key players in Nebraska’s biggest companies and its entrepreneurial start-ups.
Warren Buffett, the Nebraska finance magnate whose net worth of $100 billion makes him one of the richest men in the world, earned his bachelor of science in business administration from the University of Nebraska-Lincoln and his MBA from Columbia Business School. He currently serves as the CEO of Berkshire Hathaway, a holding company with 316,000 employees that earns $194.7 billion in annual revenue. This is just one of 11 Fortune 1,000 companies that call Nebraska home. Other corporate giants based in Nebraska that made Fortune’s list include:
- Union Pacific in Omaha, 47,201 employees $24 billion in annual revenue
- ConAgra Foods in Omaha, 32,800 employees, $17.8 billion in annual revenue
- Peter Kiewit Sons’ in Omaha, 25,700 employees, $10.4 billion in annual revenue
- Mutual of Omaha Insurance in Omaha, 5,276 employees, $6.9 billion in annual revenue
- Cabela’s in Sidney, 19,300 employees, $3.6 billion in annual revenue
- Green Plains in Omaha, 840 employees, $3.2 billion in annual revenue
Preparing for Career in Business
Business school graduates bring their talents to many of Nebraska’s largest businesses and innovative startups. According to the Federal Small Business Administration (SBA), business professionals in the following roles can expect to earn six figures (average annual pay shown):
- Chief executives, $203,740
- Financial managers, $135,140
- Sales managers, $110,620
- Purchasing managers, $109,410
- Marketing managers, $102,590
Nebraska’s small businesses also rely on skilled accountants, marketing managers, financial controllers, executive leaders and more. According to the Federal Small Business Association (SBA), 167,678 Nebraska-based small businesses employed 391,150 workers as of 2014, including business professionals in leadership positions.
Small employer firms in Nebraska, which are defined by the SBA as having between 1-499 employees, are most common in the following sectors:
- Construction, 5,757 small employer firms
- Other services (except public administration), 5,228 small employer firms
- Retail trade, 4,671 small employer firms
- Health care and social assistance, 4,128 small employer firms
- Professional, scientific, and technical services, 3,986 small employer firms
- Accommodation and food services, 3,233 small employer firms
- Finance and insurance, 2,360 small employer firms
The University of Nebraska-Lincoln offers a flexible on-campus Master of Business Administration (MBA) program. You can pursue your degree full time and complete the program in less than two years or study at a slower pace on a part-time basis, so that you can balance your job with your studies. The program offers specializations in agribusiness, finance, international business, management information systems, strategic management and business policy and marketing. The university also offers this degree program an entirely online, with 10-week modules to make it easier for you to balance working with earning your degree. In addition to the standard MBA, the school offers duals degree programs that combine an MBA with Master of Architecture or a Juris Doctor.
Creighton University offers a customized approach to earning your MBA. If you have no prior business education, you will begin with basic courses; however, if you have a business degree or demonstrable experience, you can waive these basic classes. All students take classes in leadership, business policy and ethics from the perspective of the school’s Jesuit tradition and work with faculty to develop a customized plan of study based around their career goals. Concentrations courses are available in areas such as accounting, finance, economics, information technology, marketing and management. The school also offers dual degree programs that allow you to earn an MBA in conjunction with a Doctor of Medicine, a Doctor of Pharmacy, a Juris Doctor, a Master of Security Analysis and Portfolio Management or a Master of Science in negotiation and dispute resolution.
Building capital is the focus of this MBA. Capital involves more than money at Bellevue University; it includes intellectual capital, human capital and physical and structural capital. Beyond the core courses, you have the opportunity to choose an area of specialization from 18 innovative options, including executive coaching and global economic threat environment. The degree is also available fully online through a program that was ranked as the top online program in student engagement by U.S. News and World Report.
The University of Nebraska Omaha offers two MBA options. The traditional on-campus program is designed to give you the theoretical knowledge and practical experience necessary to become an effective leader and problem solver in any kind of organization. This program offers concentrations in eight areas: international business, electronic business, human resource management, healthcare management, sustainability, risk management, investment science and collaboration science. The Executive MBA is designed for seasoned executives who seek a fast-track degree, a network of influential alumni and a challenging experience in international business; it includes a capstone international business consulting project that challenges you to apply the theories you’ve learned to solve a real world problem.
At Concordia’s business school, you can earn your MBA in under two years without quitting your job. Concordia’s offers a course of study that is an evening-only program for individuals with an undergraduate degree in business and work experience. The core courses cover managerial economics, human resource management, finance, accounting, business ethics, leadership and strategic management; they are complemented by electives in several available areas of emphasis: aging studies, corporate communications, environmental studies, finance, health care administration, human resource management, international business, management, management information systems, marketing, nonprofit management, public administration and risk management. The school uses a blend of on-campus and distance learning.