Five to Follow: Best Business Accounts in the Twitterverse


By Michael Murillo


Twitter is a great way to stay updated and connected with friends, acquaintances and even celebrities. But, if that's all you're using it for, you're missing out on some valuable business know-how. Top corporations, CEOs, business school admissions counselors, advisors and more are just some of the business experts offering up advice, anecdotes and info daily in 140 characters or less.

Here are five Twitter accounts worth following:

* twitter.com/nytimesbusiness

The business-related Twitter account of the New York Times will keep you busy with news and analysis across the entire business spectrum. It's a no-nonsense account that's often updated dozens of times every day. Each link goes to the New York Times, of course, but you can get updates on everything from initial public offerings and stock earnings to airline ticket prices and consumer trends. Some articles are driven by hard data and others are more about analysis and overview. Either way, you'll be able to stay updated on the most current news in the business world.

* twitter.com/whatworks

Advertised as how-to advice from the editors of Business.com, this Twitter account has a small business focus. Typical topics include ways to prevent fraud, manage social media, and recruit and maintain vendors, among other topics. Tweets focus on the everyday problems small business owners encounter, providing advice and analysis, a much-needed service since companies with less than 500 employees represent about half the nation's private sector jobs, according to the Small Business Administration.

* twitter.com/HBSNEWS

You don't have to attend the prestigious Harvard Business School to benefit from their Twitter account. It features links to blogs, news items and other relevant information from many different sectors. Many of the Tweets link to articles from the well-known Harvard Business Review and feature insights on today's business climate from alumni and professors. Whether you're just starting out or a long-time business veteran, this official institution account will help you stay on top of business news and best-practices.

* twitter.com/jimcramer

CNBC Mad Money host, Jim Cramer, known as much for his enthusiastic delivery as for his stock market acumen, offers up a mix of economics info on his fast-paced Twitter account. As should be expected, the account is largely devoted to providing stock information, industry analysis and financial news links, all peppered with Cramer's trademark personality. Filled in with a few personal updates, the account is a good way to follow the ups and downs of the market, whether you're already an investor or just learning the financial ropes.

* twitter.com/attnews

AT&T's Twitter account is a good example of how a large, established corporation can keep itself relevant and competitive in the communication technology arena. Making full use of the social media tool, AT&T tweets about everything from new product lines and features to company milestones and contracts. This Twitter account is just as valuable for the casual AT&T customer as it is for the potential investor. Instantly, find about new features, app rollouts and more, as you scan the updates from this business mainstay.


Whether you're focused on finance, marketing or management, there is an almost endless array of Twitter business resources at your disposal. The five accounts above can help you start building your own personal list of top business Twitter-feeds.